GBG vs Checkin.com
for iGaming KYC
GBG is a data intelligence company providing identity verification, fraud prevention, and location services. They have strong roots in the UK/European iGaming market. Here's how they compare to Checkin.com for online gambling operators.
Last updated: February 2026 · Based on publicly available data
GBG is a well-established data intelligence company with deep government database connections, particularly strong in UK and European markets. Checkin.com is iGaming-specific — trusted by enterprise operators like Superbet, Casumo, Playtech, and ComeOn — with conversion-optimized UX, faster verification, and transparent pricing. GBG suits operators who need data-driven verification against authoritative sources; Checkin.com suits operators who want the best onboarding experience and conversion rates.
| Checkin.com | GBG | |
|---|---|---|
| Focus | iGaming & regulated industries | Data intelligence · multi-sector |
| Avg. Verification Time | ~5 seconds | Varies by check type |
| Conversion Optimization | AI-driven · +18% avg. uplift | Risk-based workflows |
| Verification Approach | Document scanning + biometrics | Database lookups + document checks |
| ID Documents | 14,000+ · 190+ countries | Global data sources · strong UK/EU |
| iGaming Platform Connectors | Playtech, Aspire, Bragg & more | API integration |
| White-Label UX | Fully customizable per flow/market/brand | Configurable |
| Localization | 80+ languages · market-adapted UX | Multi-language support |
| Liveness Detection | ✓ Active & Passive | ✓ |
| Deepfake Detection | ✓ | Limited |
| AML / PEP Screening | ✓ | ✓ + ongoing monitoring |
| Government Database Access | Limited | ✓ Strong UK/EU sources |
| Pricing Model | Per-module · €0.40–€0.90/verification | Custom enterprise pricing |
| Integration Support | Dedicated hands-on · SDK, API, webhooks, no-code | Enterprise onboarding team |
| VPN Detection | ✓ | — |
| Signup Modules | ✓ Data collection & consent | — |
| Bank Statement Verification | ✓ | — |
| Bonus Abuse Prevention | ✓ Biometric block | — |
| OTP Verification | ✓ Email & Phone | — |
| eID Support | ✓ BankID, iDin, NemID & more | ✓ UK/EU eIDs |
Detailed Breakdown
Different Approaches to Verification
GBG and Checkin.com take fundamentally different approaches. GBG is primarily a data intelligence company — their strength is accessing authoritative government databases, credit bureaus, and telco data to verify identities without necessarily requiring document uploads. This is powerful for markets like the UK where database lookups can verify identity quickly.
Checkin.com combines document scanning, biometrics, and data lookups in conversion-optimized flows specifically designed for iGaming. Their approach adapts per market — using the most efficient verification method available in each jurisdiction.
UK/European Strength
GBG has a particular strength in UK and European markets, where they have deep connections to government data sources. For UK-focused operators, GBG's database-driven verification can enable faster checks against authoritative sources. However, their coverage in emerging iGaming markets (LATAM, Asia) is less comprehensive.
Conversion & UX
Checkin.com's core differentiator is conversion optimization — their AI-driven flows adapt to device, location, and user behavior, delivering an average 18% conversion uplift. GBG offers risk-based workflows but focuses more on data accuracy than UX optimization. For operators where player drop-off at signup is a major revenue concern, Checkin.com has a clear advantage.
Pricing
GBG operates on custom enterprise pricing — not publicly available. Checkin.com publishes transparent per-module pricing on their website — A typical IDV + Liveness flow runs ~€0.68/verification, with the full range from €0.40 to €0.90 depending on modules used. Prices decrease at scale — making budgeting significantly easier for mid-market operators.
When to Choose Which
Checkin.com is the better fit if:
You operate globally and need a single, conversion-optimized KYC solution across all markets. You want native iGaming platform integrations, transparent pricing, and fast deployment. Player conversion is your top priority.
GBG is the better fit if:
You're primarily UK/EU-focused and need deep government database verification. You want data-driven identity checks without document uploads where possible. You're an enterprise with existing GBG relationships. You need location intelligence alongside identity verification.
Our Recommendation
For iGaming operators — especially those operating globally — Checkin.com offers better conversion optimization, broader iGaming integrations, and transparent pricing. GBG is a strong choice for UK/EU-heavy operators who need deep database verification and have enterprise budgets, but it lacks the iGaming-specific UX optimization that drives conversion.
Methodology
Based on publicly available information from vendor websites, pricing pages, documentation, and third-party reviews as of February 2026. Features and pricing may change. This site is operated by Checkin.com. All trademarks belong to their respective owners.