Shufti Pro vs Checkin.com
for iGaming KYC
Shufti Pro offers AI-powered identity verification across 240+ countries with a pay-as-you-go model. They've invested in iGaming-specific features. Here's how they compare to Checkin.com for online gambling operators.
Last updated: February 2026 · Based on publicly available data
Shufti Pro is a broad identity verification platform covering 240+ countries with 3,000+ document types, offering KYC, KYB, and AML through a single API. Checkin.com is iGaming-specific — trusted by Superbet, Casumo, Playtech, and ComeOn — with higher document coverage (14,000+), conversion optimization, and native platform integrations. Shufti Pro is a solid generalist with iGaming awareness; Checkin.com is purpose-built for the vertical.
| Checkin.com | Shufti Pro | |
|---|---|---|
| Focus | iGaming & regulated industries | Multi-sector (fintech, crypto, iGaming) |
| Avg. Verification Time | ~5 seconds | Real-time (varies) |
| Conversion Optimization | AI-driven · +18% avg. uplift | Standard flows |
| ID Documents | 14,000+ · 190+ countries | 3,000+ · 240+ countries |
| iGaming Platform Connectors | Playtech, Aspire, Bragg & more | Documentation + support |
| White-Label UX | Fully customizable per flow/market/brand | ✓ Customizable |
| Localization | 80+ languages · market-adapted UX | 150+ languages |
| Liveness Detection | ✓ Active & Passive | ✓ |
| Deepfake Detection | ✓ | ✓ |
| AML / PEP Screening | ✓ | ✓ + fuzzy matching |
| Bot Detection | ✓ Botlens | ✓ Geo & multi-account |
| KYB (Business Verification) | — | ✓ |
| Consent Verification | — | ✓ Data minimization |
| Pricing Model | Per-module · €0.40–€0.90/verification | Pay-as-you-go · custom quotes |
| Integration Support | Dedicated hands-on · SDK, API, webhooks, no-code | Documentation + support |
| VPN Detection | ✓ | — |
| Signup Modules | ✓ Data collection & consent | — |
| Bank Statement Verification | ✓ | — |
| Bonus Abuse Prevention | ✓ Biometric block | Multi-account detection |
| OTP Verification | ✓ Email & Phone | ✓ |
| eID Support | ✓ BankID, iDin, NemID & more | — |
Detailed Breakdown
iGaming Features
Shufti Pro has invested in iGaming-specific capabilities — they offer geo-blocking, multi-account detection, and data minimization (returning only what's needed, like an "18+ OK" assertion). They explicitly market to iGaming operators and understand the space.
Checkin.com goes deeper with native iGaming platform integrations (Playtech, Aspire, Bragg), pre-built compliance flows per market, and conversion optimization trained on millions of iGaming sessions. Where Shufti Pro adds iGaming features to a general platform, Checkin.com was built from the ground up for this vertical.
Document Coverage
Checkin.com supports 14,000+ identity documents — significantly more than Shufti Pro's 3,000+. While Shufti Pro covers 240+ countries (more territories), the depth of document support per country matters more for iGaming operators who encounter diverse ID types from players.
AML & Fraud
Shufti Pro offers fuzzy, phonetic, and contextual matching for AML screening — reducing false positives, which is valuable during tournament spikes and bonus campaigns. They also detect multi-account abuse. Checkin.com includes AML/PEP screening plus Botlens for bot detection at signup. Both offer solid fraud prevention, with different strengths.
Pricing
Shufti Pro uses a pay-as-you-go model with custom quotes — specific pricing isn't published. Checkin.com publishes transparent per-module pricing — A typical IDV + Liveness flow runs ~€0.68/verification, with the full range from €0.40 to €0.90 depending on modules. You only pay for what you use, and prices decrease at scale. For operators who need to model costs upfront, this is significantly more planning-friendly.
Additional Capabilities
Shufti Pro offers KYB (business verification) and consent verification, which Checkin.com doesn't. If you need to verify affiliate businesses or B2B partners alongside players, Shufti Pro has this built in.
When to Choose Which
Checkin.com is the better fit if:
You're an iGaming operator where conversion is a top priority. You need the deepest document coverage, native platform integrations, and transparent pricing. You want proven iGaming expertise with case studies from major brands.
Shufti Pro is the better fit if:
You need KYB (business verification) alongside player KYC. You want data minimization and consent verification features. You operate in emerging markets where Shufti Pro's 240+ country coverage is valuable. You need multi-account and geo-blocking detection.
Our Recommendation
For iGaming operators focused on player onboarding, Checkin.com offers deeper iGaming specialization, broader document coverage, conversion optimization, and transparent pricing. Shufti Pro is a capable platform with some iGaming awareness, but it doesn't match the depth of Checkin.com's purpose-built iGaming solution.
Methodology
Based on publicly available information from vendor websites, pricing pages, documentation, and third-party reviews as of February 2026. Features and pricing may change. This site is operated by Checkin.com. All trademarks belong to their respective owners.